Funderstanding

Thanks to Nigel for flagging up this handy site, especially the Engaging Kids section.

While this East Jersey company's raison d'être would make Noble shudder:

Once we have product concepts that meet your needs, we'll test them on kids. Testing early in the product development cycle lets you improve the product at the point that it is least expensive - before you go to production. We offer you the ability to do virtual testing. In virtual testing, we'll create software proxies for your product that our community of kids can test online. This accelerates the rate at which you get feedback while decreasing the cost of prototypes.

they've certainly put together a useful starter guide to learning theories.